Website Investing Weekly - Repurpose 🙃

Welcome to Website Investing Weekly, bringing you up-to-date with what’s been going on in the world of website investing. If you’re not already on the list to receive these updates, sign up below. You can also leave comments at the end of the post.


👩 Mom Blog Flipping

Website broker Chelsea Clarke shows how buying content can be more valuable than buying traffic in her article How I Made $16,800+ Blog Flipping A Site Without Traffic.

Chelsea bought a mom blog for $500, split the content into 7 different sites and started selling them as non-revenue generating starter sites (a category on Flippa). She even used some of the content to create digital products to better monetize the sites she was keeping to build.

The BEST way to publish large-volume original content quickly is to buy a website that already is filled with great content.

I think this is such a genius strategy and reminded me of when Spencer Haws from Niche Pursuits bought a profitable mom blog back in 2018 that was making $10K/m. I featured a mom blog in last week’s Deals email.


🏫 Live Courses for Publishers

Ezoic is running daily live courses this week to help publishers unlock growth, from topics such as Website and Audience Growth with Leon Angus, to one starting in 20 minutes time where Tyler Benedict of Bikerumor.com shares how he drives revenue from sponsored content in a transparent and ethical way. Check them out.


😱 Spared But For How Long?

Digiday reported that major publishers that have their own deals with Amazon have been spared from the recent commission rate cuts:

Major publishers who do business with Amazon seem to be spared from the cuts — for now. According to people familiar with the matter, rates have remained the same for commerce publishers including CNN’s Underscored, The New York Times’ Wirecutter, and Vox Media/New York Magazine’s The Strategist. 

But large commerce publishers have been reminded to not rely on affiliate income, with one source stating:

We’re in a moment that the entire economy is up in the air and we have no idea what the future is going to be from a consumer standpoint and from an affiliate industry standpoint. We don’t know if the current affiliate structure will last forever.


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⏱️ How's Your Website Speed Looking?

Test your site speed for FREE at SiteSpeedBot.com. In 60 seconds you'll get a detailed site speed analysis, with recommendations on how to implement to improve your website speed in a meaningful way. Move the needle on your Google Pagespeed Insights Score AND Core Web Vitals Timings but more importantly, for website visitors in the real world. Check it out.


💰 Tip Affiliate Revenue in Your Favor

Angelo Sorbello wrote a great contribution to the Flippa blog on how to Increase Your Affiliate Revenue After Amazon's Commission Cut. He discusses the need to diversify revenue streams, why commission rate isn’t everything, how to set up direct affiliate partnerships, and why recurring programs are best (we both like to promote software).


🍌 Don’t Follow Me

Following on from the SEMrush story last Monday, Mark Preston on Twitter asked John Mu to confirm Google’s stance on guest posting:

John’s reply was potentially very surprising, depending on how you previously read the Google Guidelines:

As such, according to the man at the Big G, all guests post links should be nofollowed, paid or not. To stay in line with the search God, sites should use rel-sponsored / rel-nofollow on any links where the content has been provided. I wonder if SEMrush will offer niche edits instead now.


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🤖 Intelligent Platform for Publishers

Ezoic is an AI-driven platform built for publishers to optimize ad revenue and maximize site speed. As a Google Certified Publishing Partner, they have access to Google Ad Exchange, as well as top-performing ad networks.

Their real machine learning optimizes ads and layouts for each individual visitor, resulting in much higher revenue, whilst improving UX. You can drag-and-drop ad testing locations using the Ezoic Chrome extension, and their AI ad inventory drives up bids.

Ezoic also offers access to Big Data Analytics where you can break down revenue at a page level to learn how valuable different blog categories (and even authors) are, and to be able to effectively measure the ROI from SEO.

You can start a free trial of the Ezoic platform today.


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😎 Sponsorship

Interested in sponsoring Website Investing Weekly? Every update gets emailed to over 2,300 people and gets well over 1,000 views, with click-through rates as high as 8% on links. The web version of the posts get shared and I put ad spend behind them on Facebook. Hit me up at patey@substack.com