💲 Value Your Site on Potential Profits

A higher price for your site, turning $200 into $1,000 per month, finding buyers, NamesCon online event and more below.

Welcome to Website Investing Weekly, bringing you up-to-date with what’s going on in the world of website investing and alternative related asset classes.

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Over 150 members are exchanging information, deals, and conversations on the inside.

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Sell the Potential Profit

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Last week, we covered Flippa's advice on optimizing your website value. As a follow up on this theme, Kyle Kroeger has put a different spin on preparing your website for sale.

At the outset, Kroeger suggests you should value your site based on its long-term revenue.

Most of us look at a site and base its value on a multiple of monthly revenue, but Kroeger says you can charge more according to the long-term profit it will bring to a new owner.

There are 5 tips in this article, including adding useful UX elements and providing meaningful statistics.

The section that intrigued us most was Kroeger's take on research methods.

He states:

While preparing to sell your website, you should conduct thorough research regarding your target audience and competitor websites.

How many of you do that?

You'll find several other tips to improve your flipping strategy and sell it for a better price when you’re ready to move on.

🔔 Ding, Ding, Round Three

In case you're one of the few website owners who hasn't seen this, Google just announced a new core update for December, 2020. 

This is the third algorithm update released this year and it began rolling out on December 3rd. Apparently, it will take roughly two weeks to fully roll out. 

While these updates are developed to make the search experience easier for users, one thing that’s certain is there will be a noticeable impact. Broad core updates are designed to produce wide effects across search results. 

The visibility of your site may be impacted, and many sites will inevitably notice drops or gains in search rankings. 

Google has previously offered a list of things to consider and some advice on what to do if you are negatively impacted by a core update. You'll find that information here.

🚅 Grow a Site Faster

Last week, Spencer Haws from Niche Pursuits sat down with website investor, Jared Bauman to talk about building and growing websites.

Jared recently purchased an existing site from MotionInvest.com and grew it 5x in just 7 months. The site was earning around $200 a month back then and is bringing in over $1,000 a month now.

Jared covers all his strategies for success, including his criteria for website purchases and the exact process he follows once he's bought a site.

If you'd rather read Jared's story, (or listen to the podcast) then this article contains what you need. It also shows screenshots of the results he's achieved with his latest site.

🔎 Find a Buyer and Negotiate Better

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Here's a slightly different perspective on selling an online business from entrepreneur and writer, Jovan Cicmil. 

We came across his article by accident, but it offers several great insights into finding prospective buyers and negotiating a sale.

Cicmil built an online company from the ground up, ran it for a few years, and eventually sold it to a larger competitor.

He says:

Knowing when to sell and how to conduct the process is just as important a step in the lifecycle of a business as any other.

You may find a useful tip to keep in mind when you're selling your next site.


🦄 SEOs with Skin in the Game

Smash Digital - a growth agency, filled to the brim with unicorn images and SEO memes.

A team of SEOs with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients.

An agency with so much link juice you’ll need a mop and bucket to clean it all up.

Check. Them. Out.

🏃 Stop, Thief!

Is someone stealing your intellectual property?

They might be copying your website content, reproducing your digital assets or swiping your images.

Our newsletter is so good that we have a guy who copies EVERYYYYthing we do.

While we can't do much about that (because it's not outright theft), there is a process to follow if you believe your copyright has been violated.

That's the time to consider a Digital Millennium Copyright Act (DMCA) takedown

This article succinctly explains what constitutes copyright infringement and how to file a DMCA takedown.

It also covers a few alternative methods for removing copyright violations.

Your reputation and property deserve protection.

🎞️ Post Video People Want

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It doesn't matter what you sell, your content site will benefit from video. In particular, a YouTube channel.

You may have avoided YouTube altogether or even shelved it due to a lack of subscribers.

We searched the term "how to grow a YouTube channel" and came up with 250,000,000 results, but we're going to save you from going down that rabbit hole!

Ranking on YouTube is a process - like growing a social media following or writing content. Ahrefs are a great source of strategies that work.

We've found the ideal article on the Ahrefs’ site to help you post video that people want, and to increase your subscriber base.

In March 2018, the team at Ahrefs revived their YouTube channel and grew it from 14k subscribers to over 180k subscribers today.

You can get all their tactics in their post showing 9 ways to get more YouTube subscribers.

💻 Online Event

The NamesCon Online event is coming up in January 2021. That's next month, by the way:)

GoDaddy is the host so if you are interested in listing your domain names in the live and silent auctions, submissions are open for review.

The submission page states:

GoDaddy is focusing mostly on .COMs for this auction.

They also suggest that submitted domain names should value around $5,000 and up on the GoDaddy appraisal tool.

The auction opens up for bidding later this month and it will run until January 28th.

🍿 Investing Snacks 🍿

↣↣ “Garage Sale” Update

If you listened to our latest podcast episode with Jim Harmer from Income School, you'll know he spoke about his "Garage Sales."

When we published the podcast, there was no available link to the Garage Sale page.

We found one today.

It seems you have to be quick if you're going to pick up any of these site deals. Make sure you scroll down the page for information on what's been sold.

We suggest bookmarking this one for a daily view.

↣↣ Top Domain Sale

CashGo.com was the top domain name sale we found over the past week. It was registered in 2003 and sold for $75,000 at XYNames.com.

According to DotDB.com, CashGo is registered in 29 extensions.

↣↣ Best of the Rest

Raymond Hackney over at TLDInvestors has rounded up 4 five-figure domain transactions on four different platforms.

The biggest sale was smokefree dot com which sold for $30,000 on Empire Names.

See the best of the rest here.

That’s all for this Monday.

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